Hi! I’m Yih Liang, a self-taught Taiwanese-American product designer with decades of experience in creating elegant, well-crafted solutions to complex and meaningful problems of all sizes.
Recent Work
Selection of work from 2016-2025. Due to NDA, some details and designs are withheld.
2023-2025
Meta Reality Labs · Developer Success
Design lead creating tools and features for VR developers to find, manage, and analyze monetization success on the Meta Quest platform. Supported 8 product teams and enabled multiple landmark initiatives, such as opening up Meta-initiated sales to all developers and merging experimental and formal distribution channels into a unified, open storefront to be more competitive. From its launch in July 2024 through the end of the year, 443 apps (over 10% of Quest ecosystem) participated in open sales, generating $618K in revenue.
2022-2023
Meta Reality Labs · Web Platform
Design lead supporting team of 7 designers and prototypers to drive next generation leaps for the Quest browser and related technologies, including illustrating the potential of mixed reality and 2D apps to the VP of MR/AR and CTO, informing their long-range planning. Created multi-half strategic plan for content discovery across the Meta Quest ecosystem via the browser.
2020-2022
Facebook App · Professional Profiles
Design lead defining shape of profiles, management tools, and features needed to migrate SMBs, larger businesses, and media platforms in service of Professional Profiles, the first Facebook Pages redesign since its inception in 2007. Drove collaboration and alignment across Facebook, Instagram, Meta Business Suite, and Ads teams as part of this initiative.
2020-2022
Facebook App · Professional Dashboard
Founding designer and interim product manager for Professional Dashboard, a management platform for SMBs on Professional Profiles that I helped scale to content creators and groups. Governed the platform and supported 15+ teams building onto the platform across Facebook App. Partnered with Instagram, Meta Business Suite, and Creator monetization teams to ensure consistency, account for scale, and align future plans.
2021-2022
Facebook App · Professional Content Creation
Drove tools to make creating organic and paid content and understanding its performance easier for businesses and creators. This work neutralized negative impact for businesses, unlocking migration of all 200+ million SMBs on Facebook to Professional Profiles.
2016-2020
Ads and Business Platform · Services
Founding designer creating appointment booking and lead generation tools for home, automotive, pet care, and personal care businesses on Facebook and Instagram. Collaborated with teams across Facebook, Instagram, Ads, Meta Business Suite, and Messenger focused on similar spaces as well as external vendors such as Thumbtack. Drove effort to verify business legitimacy and trustworthiness through third party partners.
2015-2016
Ads and Business Platform · Ads Measurement Signals
Designer supporting ads measurement technologies for businesses, both on and off the Facebook platform, such as tracking code (aka pixel) or in-store transactions.
Before 2015
Pre-Meta
Acquired packaging, marketing, and product design experience across mostly enterprise companies, touching on antivirus software, photography, cloud computing, and videoconferencing.
Design Community
Contributing back to the design community through speaking, teaching, and mentorship
Mentor · 2023-2025
APIs@Design
Founding lead of the resurrected APIs@Design employee resource group post-pandemic. Founding member of the mentorship circles group focusing on the specifics of the API experience in a primarily white male environment; also participated as a circle lead.
Mentor · 2016-2024
Internal Mentorship
Mentored 1-2 designers across Meta every half in hard and soft skills, helping them find success and grow to the next level.
Mentor · 2021-2022
External Mentorship
Mentored 1-2 designers or people interested in the design field from underrepresented communities every half.
Mentor · 2020-2022
Bridge Builders
Mentored past applicants over 8 weeks to get a sense of the experience of being a product designer at Meta and develop fundamental soft and hard skills, strategies, principles, and workflows.
Speaker · 2020-2022
Product Design Q&A
Spoke to prospective product design candidates about the interview process and criteria, success tactics, and design culture at Meta. Each session ended with a Q&A panel.
Teaching · 2019-2020
Meta University
Taught courses on product design fundamentals such as visual and interaction design across mobile and web platlforms.
Mentor · 2018-2020
Meta University
Mentored college students from underrepresented and underserved communities through the fundamentals of product design over the course of a 10-week internship.
Teaching · 2018-2020
Meta Design Camp
Taught course on the definition and importance of including diversity, equity, and inclusion as a primary principle of product design.
About Me
I’m a design leader that loves standing up 0-1 spaces or disrupting established ones. I enjoy dismantling complex problems and producing effortless, elegant solutions.
I have an established track record of thought and strategic leadership, defining and driving towards a vision, and mentoring others with empathy, directness, and attention to nuance. I thrive on supporting and aligning people towards a common goal, uplifting and guiding them to achieve difficult things over the long term, building dreams.
I’ve worked on both hardware and software, serving a wide spectrum of audiences and businesses, from sole proprietors and content creators to large-scale studios and enterprises.
I’m passionate about using design for the greater good — taking the privileges that I’ve earned, informed by lived experiences in being a person of color, and empowering the underserved, underrepresented, and those of lesser means with equitable experiences. I’m excited and have strong personal ties to designing in socially responsible and ethical spaces like education, healthcare, and sustainability.
I believe that being inclusive and considerate of our humanity first is the path to a better future, and financial success will naturally follow.